For one night every fall, a large tent is raised in the north end of Manhattan’s Union Square Park where hundreds of guests gather and sample the neighborhood’s best tasting dishes prepared by local chefs. The dishes are created from fresh produce courtesy of the Union Square Greenmarket, with all proceeds used to fund community and park improvements. Participating restaurants include the likes of Union Square Cafe, The Coffee Shop, Gotham Bar & Grill, Gramercy Tavern, Blue Water Grill and Republic, just to name a few.

The project comprised of the event logo, invitations, program, menu, event signage and uniforms. For this year’s event, Union Square Park was reimagined as a serene urban farm under a harvest moon. Each piece depicts a different vantage point, with farm scenes photo-realistically incorporated, transforming the normally loud bustling urban park into a quiet, moody, autumn landscape.

Event/Campaign

Harvest in the Square

Learn more about this project
Harvest in the Square logo Harvest in the Square invitation Harvest in the Square invitation Harvest in the Square menu Harvest in the Square pumkin poster Harvest in the Square hay poster Harvest in the Square field poster Harvest in the Square tractor poster Harvest in the Square shirt design