One evening every spring, the world famous Grand Central Terminal houses NYC's premier food-tasting event, Grand Gourmet. Chefs from all over midtown Manhattan converge in Vanderbilt Hall, to dish out all the diverse and scrumptious flavors midtown restaurants have to offer. Proceeds for the event go to the neighborhood’s homeless and their families, helping to improve their lives.

The project included the design of the event logo, invitations, environmental signage, programs, menus, staff uniforms, posters, social media postings, and restaurant tip tray cards. the objective was to create a colorful, bold, and exciting visual, tempered with the class and majesty of midtown manhattan.