For one night every fall, a large tent is raised in the north end of Manhattan’s Union Square Park where hundreds of guests gather and sample the neighborhood’s best tasting dishes prepared by local chefs. The dishes are created from fresh produce courtesy of the Union Square Greenmarket, with all proceeds used to fund community and park improvements. Participating restaurants include the likes of Union Square Cafe, The Coffee Shop, Gotham Bar & Grill, Gramercy Tavern, Blue Water Grill and Republic, just to name a few.

The project comprised of the event logo, invitations, program, menu, event signage and uniforms. For this year’s event, Union Square Park was reimagined as a serene urban farm under a harvest moon. Each piece depicts a different vantage point, with farm scenes photo-realistically incorporated, transforming the normally loud bustling urban park into a quiet, moody, autumn landscape.

Brand Identity and Brochure

Echoing Green Brand and Brochure

Echoing Green logo design Echoing Green brochure Echoing Green brochure Echoing Green brochure Echoing Green brochure Echoing Green brochure Echoing Green brochure Echoing Green brochure